• COUPONS
    The psychology of the coupon: Do they really work?

    The holiday season has just ended; President’s Day is coming. Lots of holidays are coming up in 2018. What day will be the biggest shopping day of the year? Thanksgiving, Black Friday, Cyber Monday — and I’m sure the experts will think of other fancy names for other days to promote additional shopping behaviors. Enlarge Business […]

  • ALL DEALS
    Pinterest Introduces Search Ads, Here’s How They Work

    Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service. “We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,” said head of […]

  • 37 What Were They Thinking Moments in Marketing

    0My first thought while reading this book: “Uh-oh, I’ve done that.  And that.  And that.  Oh – and I still do that.  Oops!” It’s hard not to take personally the lessons learned in “37 What Were They Thinking Moments in Marketing,” by marketer Olalah Njenga. Njenga sent me this book, offering 37 anecdotes of marketing […]

  • NEWS
    SBA Offers Podcasts, But Are They Really Podcasts?

    The The U.S. Small Business Administration is the latest organization jumping on the podcasting trend — but is it really “podcasting” as that term is defined? I wrote about it over at my BNET column, Selling to Small Business. On the one hand, the SBA is to be commended for offering podcasts, but on the […]

  • ALL DEALS
    Evolution of the office: times they are a-Changin’

    The evolution of the workplace was gradual until the beginning of the 21st Century. but because 2000, the tempo of exchange has quickened dramatically. the level of development and charge at which newsoftware program and hardware are being brought into the marketplace is not anything quick ofastounding. So what were a number of the principal […]

  • NEWS
    Will online pharmacies work in India, and are they even legal?

    Zigy co-founder Hemant Bhardwaj hired three law firms just to ascertain if the business of online pharmacies was legal. Photo: Hemant Mishra/Mint New Delhi: It’s a $18 billion market set to grow to $55 billion by 2020 and it’s finally beginning to get the kind of attention from investors and entrepreneurs those numbers warrant—despite uncertainty […]

  • NEWS
    Indians think Africans are ‘frauds and prostitutes’ ‒ so why do they still come to India to study?

    Photo Credit: Noah Seelam/AFP 21.8K Total Views On the morning of February 6, a few hundred African students gathered on the steps of Bengaluru’s Town Hall, a striking, colonnaded building at the heart of the sprawling metropolis best known as India’s Silicon Valley. Holding posters, some printed and most handwritten, and shouting slogans, they were […]