• NEWS
    So Many New Marketing Tactics, Tools And Technologies, Oh My!

    How Can Anyone Be Sure What To Do And When To Do It? Square 2 Marketing was founded on one simple principle: Help people get better at marketing, sales and revenue generation in general. Back in 2003, we kept meeting really smart business leaders who were great at what their business did (manufacturing, accounting or […]

  • HOME & GARDEN
    Stock kitchen with proper tools

    KATIE WORKMAN | Associated Press It’s that time of year: We’re all on the on-ramp to the holidays. With feasts, parties and other events ahead, it’s a perfect time to make sure your kitchen is ready and raring to go. Here are 11 items the well-stocked holiday kitchen should have: Roasting pan and rack. For a turkey, ham […]

  • ELECTRONICS
    20 Tools to Create Website Popup and Popover Ads

    Thanks to their dubious reputation as annoying distractions, you may be reluctant to create website popup and popover ads for your own website. Fear not however, there’s lots of evidence that popups increase online conversions in everything from newsletter signups to sales. (Just search for “are pop up ads effective” on Google.) There are businesses […]

  • NEWS
    20 Tools to Boost Security at Your Small Business While on a Budget

    The prevalence of digital technology has made small business owners keenly aware of the security threats they face. However, it is just as important for them to be aware of the physical security threats that threaten their business. Protecting your place of business, whether it is in your home or a retail space, has become […]

  • COMPUTERS
    Amazon Announces WorkMail, Wix Offers Web Design Tools

    Communication is an integral part of running a business. So the tools you choose to handle your business email and other communication methods can make a big difference. New tools from Amazon aimed to fill this need topped the news this week, as did new integration letting Microsoft Office 365 subscribers design better websites. For […]

  • ALL DEALS
    Wix Announces Web Design Tools for Microsoft Office 365

    Subscribers to Microsoft’s premium Office 365 business package will now also have access to another service. Wix.com announced Feb. 4, 2015 that its drag and drop Web design tools have been integrated into the Office 365 package. Office 365 offers a full suite of Microsoft tools, including Word, PowerPoint, and Excel for multiple users on […]

  • NEWS
    5 Awesome Tools for Small Businesses in 2016

    Still managing projects with a Google Doc, tracking billable hours in an endless Excel chart, or juggling human resource benefits yourself? In 2016, resolve to put an end to the madness. From straightforward accounting solutions to intuitive social media management tools, these five apps empower small business and entrepreneurs to do more with less. Ready to […]