Bobby Kim (Bobby Hundreds) is the co-founder of The Hundreds and most recently Jennifer. He sat down with Entrepreneur Network partner Jen Hacker in Hawaii to talk about how his customers influence his brands.

Founded in LA, The Hundreds is a streetwear clothing and media brand.

Jennifer is a streetwear line of clothing designed for women to be coveted by men. Because, as Kim put it, “How come it’s okay — trendy, even — for girls to covet their guy’s clothes, but not the other way around? Isn’t it time for a women’s label that men beg for?”

Jennifer began with a signature product, the Jennifer hoodie, but has now expanded to include t-shirts and hats.

[“source-entrepreneur”]