Yakima, Wash.-based FirstFruits Marketing of Washington has launched a coupon promotion for its Opal apples for the holiday season.

Consumers can print a $1 coupon from the Opal website and are urged to share the link to the coupon with others, according to a news release.

“Part of what makes this apple so great is the amazing response we see it receive from those who try it,” Chuck Zeutenhorst, general manager of FirstFruits Marketing of Washington, said in the release. “We thought that creating an opportunity for those who have never had one to enjoy Opal while allowing current fans to share their love was a perfect fit.”

FirstFruits sells both conventional and organic Opals, which the company describes as having a notable crunch and sweet but tart flavor.