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    MailChimp Gives Users the Ability to Create Facebook Ad Campaigns

    A company known for more than a decade as a email marketing platform is launching into social media advertising as well.  Email provider Mail Chimp has announced the introduction of Facebook (NASDAQ:FB) Ad Campaigns, which according to the company will help users engage with existing customers and reach out to new ones. The platform for […]

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    Should You A-B Test Email Marketing Campaigns?

    If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in them to […]

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    These Were the Best Viral Campaigns of 2016

    As 2016 comes to a close, it’s a great time to look back on all the different marketing campaigns of the past year. Some were more effective than others at getting consumers’ attention. And there’s a lot you can potentially learn from looking at those viral marketing campaigns. Here are some of the most popular […]