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April 11, 2016 Millennials are increasingly using mobile coupons: eMarketer
Dive Brief: According to research from Valassis reported byeMarketer, 45% more millennials used mobile coupons in Q3 2015 compared to the previous year. Millennials also used more paper coupons, and coupons received in the mail than other demographics. Meanwhile, only 27% of both Gen X and Baby Boomers increased use of paperless coupons over the […]
