• COUPONS
    Ernest Hemingway’s ‘Write Drunk, Edit Sober’ Great Marketing Advice

    Getty The quote “write drunk, edit sober” is often misattributed to Ernest Hemingway who, as it turns out, never wrote drunk. While Hemingway was definitely a boozer, he wrote in the morning and didn’t start drinking until the afternoon. Or so I’m told. Writing drunk may sound entertaining, but mistakes get made, tempers flare, and […]

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    SmartFocus Expands its Product Capabilities with Richer Marketing Intelligence

    NEW YORK, May 14, 2014 /PRNewswire/ — SmartFocus, the global leader in intelligent, personalized, omni-channel marketing, is changing the way it helps marketers win, keep and grow their customers. With an expanded suite of products, marketers now have the ability to easily understand how their business is performing and deliver impactful, personalized experiences that engage […]

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    Pharma’s copay coupons, a key marketing tool, face new limits in California

    A California State assemblymember introduced legislation to ban copay coupons when an inexpensive generic would suffice. ShareFacebookTwitterLinkedInEmailPrint As pharma scrambles to defend its pricing practices around the country, a California legislator has set his sights on the industry’s copay coupons, which cut patients’ out-of-pocket costs in order to promote branded meds—particularly those facing cheap alternatives. […]

  • COUPONS
    Pharma’s copay coupons, a key marketing tool, face new limits in California

    A California State assemblymember introduced legislation to ban copay coupons when an inexpensive generic would suffice. ShareFacebookTwitterLinkedInEmailPrint As pharma scrambles to defend its pricing practices around the country, a California legislator has set his sights on the industry’s copay coupons, which cut patients’ out-of-pocket costs in order to promote branded meds—particularly those facing cheap alternatives. […]

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    Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm

    There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup. Online Marketing […]

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    6 Small Business Marketing Growth Strategies for 2017

    Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is […]

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    SALT App Creates Holiday Greetings — And Other Digital Marketing

    The holiday season is a big time for businesses to call attention to promotions and special offerings. But making those promotions doesn’t need to be time consuming. A series of new Christmas-themed videos from mobile app SALT calls attention to just how simple it can be to create marketing banners and similar holiday images for […]

  • NEWS
    DIRECT MAIL MARKETING STATISTICS for Small Businesses

    We’ve collected these direct mail marketing statistics for small businesses from a variety of sources. Last updated: January 8, 2017 GENERAL DIRECT MAIL MARKETING STATISTICS Some general statistics: A total of more than 150 million direct mail promotions were sent out in 2015. 42 percent of recipients read or scanned the mail pieces. More than 2.5 […]

  • ALL DEALS
    Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm

    There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup. Online Marketing […]

  • NEWS
    Should You A-B Test Email Marketing Campaigns?

    If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in them to […]

  • NEWS
    10 Ways to Improve Your Online Marketing Game in 2017

    If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of their top tips for upping your […]