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December 16, 2021 So Many New Marketing Tactics, Tools And Technologies, Oh My!
How Can Anyone Be Sure What To Do And When To Do It? Square 2 Marketing was founded on one simple principle: Help people get better at marketing, sales and revenue generation in general. Back in 2003, we kept meeting really smart business leaders who were great at what their business did (manufacturing, accounting or […]
COUPONS December 12, 2018 Ernest Hemingway’s ‘Write Drunk, Edit Sober’ Great Marketing Advice
Getty The quote “write drunk, edit sober” is often misattributed to Ernest Hemingway who, as it turns out, never wrote drunk. While Hemingway was definitely a boozer, he wrote in the morning and didn’t start drinking until the afternoon. Or so I’m told. Writing drunk may sound entertaining, but mistakes get made, tempers flare, and […]
COUPONS August 30, 2018 How Coupons Can Be a Marketing Weapon On Restaurant Marketing Arsenal?
Any business, small or large, requires a lot of efforts and inputs to get established and flourish further to turn out to be amongst the best of its competitors. Owning a restaurant is one of the most common business ideas today because of course; who doesn’t like food? But, making this common business successful one […]
ALL DEALS February 18, 2017 SmartFocus Expands its Product Capabilities with Richer Marketing Intelligence
NEW YORK, May 14, 2014 /PRNewswire/ — SmartFocus, the global leader in intelligent, personalized, omni-channel marketing, is changing the way it helps marketers win, keep and grow their customers. With an expanded suite of products, marketers now have the ability to easily understand how their business is performing and deliver impactful, personalized experiences that engage […]
COUPONS February 10, 2017 Pharma’s copay coupons, a key marketing tool, face new limits in California
A California State assemblymember introduced legislation to ban copay coupons when an inexpensive generic would suffice. ShareFacebookTwitterLinkedInEmailPrint As pharma scrambles to defend its pricing practices around the country, a California legislator has set his sights on the industry’s copay coupons, which cut patients’ out-of-pocket costs in order to promote branded meds—particularly those facing cheap alternatives. […]
COUPONS February 10, 2017 Pharma’s copay coupons, a key marketing tool, face new limits in California
A California State assemblymember introduced legislation to ban copay coupons when an inexpensive generic would suffice. ShareFacebookTwitterLinkedInEmailPrint As pharma scrambles to defend its pricing practices around the country, a California legislator has set his sights on the industry’s copay coupons, which cut patients’ out-of-pocket costs in order to promote branded meds—particularly those facing cheap alternatives. […]
ALL DEALS January 26, 2017 Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm
There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup. Online Marketing […]
ALL DEALS January 19, 2017 6 Small Business Marketing Growth Strategies for 2017
Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is […]
ALL DEALS January 18, 2017 SALT App Creates Holiday Greetings — And Other Digital Marketing
The holiday season is a big time for businesses to call attention to promotions and special offerings. But making those promotions doesn’t need to be time consuming. A series of new Christmas-themed videos from mobile app SALT calls attention to just how simple it can be to create marketing banners and similar holiday images for […]
NEWS January 11, 2017 DIRECT MAIL MARKETING STATISTICS for Small Businesses
We’ve collected these direct mail marketing statistics for small businesses from a variety of sources. Last updated: January 8, 2017 GENERAL DIRECT MAIL MARKETING STATISTICS Some general statistics: A total of more than 150 million direct mail promotions were sent out in 2015. 42 percent of recipients read or scanned the mail pieces. More than 2.5 […]
ALL DEALS January 10, 2017 Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm
There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup. Online Marketing […]
NEWS January 8, 2017 Should You A-B Test Email Marketing Campaigns?
If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in them to […]
