Archives
NEWS 
January 8, 2017 10 Ways to Improve Your Online Marketing Game in 2017
If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of their top tips for upping your […]
NEWS January 8, 2017 Marijuana Marketing Strategies that Build Brand Equity
In those states allowing recreational marijuana use (including the four that passed legislation this past November), existing medical cannabis dispensaries as well as new market entrants may plan to serve both recreational and medical cannabis users to reach the broadest base of consumers and drive sales volume. These companies may give little consideration to the […]
NEWS January 8, 2017 A Startup Guide to Developing a Digital Marketing Campaign (Infographic)
Having a strong online presence has become a necessity for businesses of all sizes. Statistics show that more than half of consumers turn to the internet for information before making purchases: Data reveals 67 percent of consumers are influenced by online reviews (Moz) 54 percent of online buyers read online reviews before purchase. (Marketing Tech […]
NEWS January 8, 2017 How to Use Amazon Affiliate Marketing: A Step by Step Guide
Amazon (NASDAQ:AMZN) is no doubt one of the world’s most famous online marketplaces. But the company also offers n opportunity to some small business owners — particularly online marketers. The platform offers a well-known Affiliate program. Interested? Here’s a step-by-step process on how you can become am Amazon affiliate. How to Become an Amazon Affiliate […]
ELECTRONICS January 2, 2017 Electronic Output Solutions Announces New Direct Marketing Services
(PRESS RELEASE – February 24, 2009) – Electronic Output Solutions (EOS) is expanding its offering of services. Clients will now have even more tools at their disposal for both direct marketing and sales management strategies. As EOS adds new solutions, they are emphasizing green electronic solutions. The EOS management team consults with every client to […]
NEWS December 31, 2016 SALT App Creates Holiday Greetings — And Other Digital Marketing
The holiday season is a big time for businesses to call attention to promotions and special offerings. But making those promotions doesn’t need to be time consuming. A series of new Christmas-themed videos from mobile app SALT calls attention to just how simple it can be to create marketing banners and similar holiday images for […]
ALL DEALS December 26, 2016 Staples Print and Marketing Services Put to the Test
My husband and I have been Staples customers through our businesses since 1999. Why have we stuck with Staples for over 15 years? It’s a convenient and cost-effective place to shop for office supplies, printers, office furniture and more. Despite being regular Staples shoppers, we hadn’t done much with the Staples Print & Marketing Services […]
ALL DEALS December 26, 2016 Win a Printer – Take The Marketing Materials Survey
Would you like a shot at winning a new printer? Take our short survey. It’s just 5 minutes. We ask you to tell us what marketing templates, resources and tools you rely upon for creating in-house marketing materials. We’d like to know where YOU go for the best templates and how you use your printer […]
ALL DEALS 
December 13, 2016 10 Tips For Successful Text Marketing
Are you using text marketing or text codes as part of your marketing strategy? If you don’t know what text marketing or mobile marketing (I use these terms as one and the same) is, then this is something that you need to be looking into. Text marketing is basically distributing your marketing through a wireless […]
ALL DEALS December 12, 2016 A Small Business Owner’s Guide to Using Colors in Marketing
It’s easy to look at color as a small detail or nuance in the grand scheme of marketing. After all, color is simply meant to compliment or highlight certain elements, right? Well, not exactly. Color psychology actually has a huge impact on how people perceive your brand. If you aren’t respecting this fact, then you’re […]
NEWS December 8, 2016 Is Author Marketing Club Worth It? Definitely
Usefulness Functionality Price Summary A terrific service for entrepreneurial self-published authors looking for tools to make their books more successful and drive book sales. Author Marketing Club is an online community of over 20,000 authors, along with a collection of targeted tools and advice. If you want to increase your self-published book sales, check out Author Marketing […]
COUPONS 
December 7, 2016 5 Trends in Coupon Marketing for 2013
0The first time I heard about Groupon was from a small business owner — Surfy Rahman, co-owner of Indique Heights in Washington DC. in 2009. He mentioned it as a user and not as a business owner. Since then the coupon offers or Group-buying space has evolved a lot. The companies in this space that […]
