• COUPONS
    The psychology of the coupon: Do they really work?

    The holiday season has just ended; President’s Day is coming. Lots of holidays are coming up in 2018. What day will be the biggest shopping day of the year? Thanksgiving, Black Friday, Cyber Monday — and I’m sure the experts will think of other fancy names for other days to promote additional shopping behaviors. Enlarge Business […]

  • COUPONS
    Are discounts, coupons and sales really saving you money?

    It is definitely a good deal if you end up saving money on goods that you were already planning to buy. Swati believes that shopping during sales and discounts or using coupons are signs of frugality and indicates judicious use of money. Her logic is that instead of focusing on negotiating or earning more money or investing […]

  • NEWS
    What ISIS Really Wants

    What is the islamic state? Where did it come from, and what are its intentions? The simplicity of these questions can be deceiving, and few Western leaders seem to know the answers. In December, The New York Times published confidential comments by Major General Michael K. Nagata, the Special Operations commander for the United States […]

  • NEWS
    SBA Offers Podcasts, But Are They Really Podcasts?

    The The U.S. Small Business Administration is the latest organization jumping on the podcasting trend — but is it really “podcasting” as that term is defined? I wrote about it over at my BNET column, Selling to Small Business. On the one hand, the SBA is to be commended for offering podcasts, but on the […]

  • ALL DEALS
    Can your idea really become a business?

    Starting a business is very motivating yet an emotional roller-coaster ride. Photo: Priyanka Parashar/Mint With the start-up scenario growing and becoming pervasive in India, entrepreneurs are bubbling with new ideas, believing their idea to be the next billion-dollar one. Today, it feels as though everyone wants to be an entrepreneur. This is very heartening for […]