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ELECTRONICS May 28, 2019 Initiative retains Sony Electronics media duties worth Rs 200 crore
By: Loknath DasInitiative has retained media duties for Sony Electronics. The size of the account is estimated to be around Rs 200 crore. Industry sources confirmed to exchange4media that following a multi-agency pitch, Initiative retained the integrated media mandate of Sony Electronics India. exchange4media reached out to Initiative and Sony for an official confirmation but did not […]
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