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    Follow traffic rules, get discount coupons in return

    We’ve seen an array of brands trying to educate commuters on road safety in their respective communications in the past. Be it Mumbai Police’s quirky tweets to mark Road Safety week or Hyundai’s Shah Rukh Khan -starrer #BeTheBetterGuycampaign, the brands tend to invest a fortune on such communications. Here’s something a little different from what all we’ve seen […]

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    FreeCharge Ties Up With Mumbai Police for Payment of Traffic Fines

    The move assumes importance in the wake of the government’s decision to cancel old Rs. 500 and 1,000 notes and the scarcity of physical cash that has followed. Close to 500 e-challan devices have been rolled out to various traffic chowkies across the city at present, the Snapdeal-owned company said in a statement. Once an […]