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    These Were the Best Viral Campaigns of 2016

    As 2016 comes to a close, it’s a great time to look back on all the different marketing campaigns of the past year. Some were more effective than others at getting consumers’ attention. And there’s a lot you can potentially learn from looking at those viral marketing campaigns. Here are some of the most popular […]

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    Tiger Global invests $10 million in online videos creator The Viral Fever

    A file photo of TVF co-founder Biswapati Sarkar. Photo: Aniruddha Chowdhury/Mint Mumbai: Tiger Global Management Llc has invested $10 million (Rs.65.6 crore) in popular online video content creator ‘The Viral Fever’ (TVF), picking up a significant minority stake in the firm, according to filings made by the company with the registrar of companies (RoC). The […]