• ELECTRONICS
    Low-Cost VR Headsets Will Boost Virtual Reality in India

    Once the virtual reality (VR) phenomenon explodes, India, with its huge smartphone base, will be a key market – but VR players will have to come up with low-cost options to entice the country’s “digital” consumers. According to experts, head-mounted devices (HMDs) that create an immersive virtual world for users is the future after the […]

  • ALL DEALS
    The Creepy, Inescapable Advertisements That Could Define Virtual Reality

    When cookie giant Oreo wanted to promote its latest flavors, its marketing heads decided to spice up its traditional TV ads with something not just new, but otherworldly: A virtual-reality-style fly-through of a whimsical, violet-skied fantasyland, where cream filling flows like a river and cookie pieces rocket past the viewer’s head. The 360-degree “Wonder Vault” […]

  • ELECTRONICS
    A Beginner’s Guide to Finally Buying a Virtual Reality Headset

    It’s finally happening: After years of promises about virtual reality for the everyday person, this year will actually bring shoppers a variety of options. In truth, there are probably a lot of people who have no interest in these headsets – which is totally understandable with a new technology. But if you are interested in […]

  • NEWS
    Virtual Reality Girds for Test in Marketplace

    A middle-aged white man sees himself as a young black woman being taunted by a racist. An Israeli grandmother glimpses herself as a Palestinian teen. A star athlete experiences what life would be like in a wheelchair. These are not plots of dystopian movies. They are experiences that take place in virtual reality, which technologists […]

  • ELECTRONICS
    Startup ‘Fove’ Makes Virtual Reality Intuitive With Eye-Tracking

    No more fiddling with remote-controller buttons or a mouse. Just look. San Francisco-based startup Fove has developed eye-tracking for virtual reality – that kernel of technology many feel is key for the illusion of becoming immersed in a setting. Glance, and a video-game character talks back. Or use a death stare to shoot down virtual […]

  • ELECTRONICS
    How to Experience Virtual Reality Without an Expensive Headset

    Hollywood studios, news outlets and consumer brands are all dabbling with virtual reality. Many everyday folks will soon join them using 360-degree cameras coming soon from Samsung and LG. But headsets to view VR video can cost more than $1,000 once you include a high-end personal computer with fast-enough graphics. And while smartphone makers are […]