• COUPONS
    Coping with patients who come bearing coupons

    Insurance companies are increasingly emphasizing value-based plans to align consumer spending with the value generated by a service or drug. However, pharmaceutical makers are seriously undermining these efforts by issuing “copayment coupons.” With coupons, the consumer’s cost for a higher-tier brand-name drug may actually be less than it would be for a lower-tier generic. In fact, experts […]