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September 2, 2017 John Lewis becomes first retailer to ditch ‘boys’ and ‘girls’ labels from children’s clothes
The chain has also removed ‘boys’ and ‘girls’ signs from the childrenswear sections at the store to avoid ‘reinforcing gender stereotypes’. From now on, labels on the clothing will say either ‘Boys & Girls or ‘Girls & Boys’ and will be on all John Lewis clothing from newborn to 14 years. Even dresses with flowers […]
