Archives
ELECTRONICS 
September 4, 2019 German Consumer Electronics Brand Telefunken to Enter Indian TV Market
New Delhi: German consumer electronics brand Telefunken will make a foray into the Indian market by this month as it introduces its range of LED TVs. Frankfurt-based Telefunken Licenses GmbH, which owns the trademark rights of the company, will enter India with a local partner. Telefunken is brought in India by Japan-based Toyoichi Tsusho Co, which […]
ELECTRONICS January 31, 2018 Priyanka Chopra Is Now The Brand Ambassador For Harman International
Highlights Priyanka Chopra will be the ambassador for Harman Kardon and JBL brands Harman Kardon creates a host of equipment for car audio systems Priyanka Chopra is also a singer and producer, apart from being an actor Harman International, a wholly-owned subsidiary of Samsung Electronics Co., announced that actor Priyanka Chopra will be its global […]
CLOTHING December 29, 2017 Is Ivanka Trump a “Walking Billboard” for Her Own Clothing Brand?
Surprise: Ivanka Trump loves to wear her own brand. Per an investigation by The Wall Street Journal published Wednesday, the White House adviser has worn her own clothes to the majority of her public appearances since she assumed her formal White House role earlier this year. Trump no longer appears in advertisements for her clothes, but this doesn’t mean the public […]
HOME & GARDEN December 10, 2017 Godrej enters premium home furniture market with a new brand ‘Script’
MUMBAI: Godrej has launched a premium home furniture brand called ‘Script’, which is said to be inspired by contemporary lifestyle. With an investment of Rs 50 crore in the new venture, the plan is to launch 3 stores across 3 cities in the first year and focus on further expanding the brand in metros. Script will be tapping […]
CLOTHING 
June 21, 2017 Walmart to Buy Men’s Clothing Brand Bonobos
Expanding its online presence, Wal-Mart Stores Inc. ( WMT ) announced on June 16 it is buying Bonobos Inc. for $310 million. Bononos, a men’s clothing brand, launched online in 2007 and quickly expanded offline to open Bonobos Guideshop stores and gained a partnership with Nordstrom Inc. ( JWN ). The deal adds to the […]
ALL DEALS February 6, 2017 Google Surpasses Apple to Become the Most Valuable Brand in the World: Report
HIGHLIGHTS Apple loses its throne after five years Google gave the top spot to Apple in 2012 Apple’s lack of innovation is being blamed Breaking Apple’s five-year record, Google has taken the top spot as the most valuable brand in the world. In the latest Brand Finance Global 500 report, Apple comes in second, followed […]
ELECTRONICS 
January 8, 2017 TV Reboots Are All About Brand Awareness (Watch)
Get Ready For More TV Reboots In 2017 After Nearly A Century, NYC’s New Subway Line Is Finally Open Kate Middleton Is Now A Member Of The Royal Photographic Society NASA Has Big Plans For 2017 If you’ve ever wished that one of your favorite old TV shows would make a comeback, 2017 might just […]
NEWS January 8, 2017 Marijuana Marketing Strategies that Build Brand Equity
In those states allowing recreational marijuana use (including the four that passed legislation this past November), existing medical cannabis dispensaries as well as new market entrants may plan to serve both recreational and medical cannabis users to reach the broadest base of consumers and drive sales volume. These companies may give little consideration to the […]
CLOTHING December 30, 2016 Why people are cutting brand logos off their clothing?
There was a time between the 1990s and mid-2000s when dressing head-to-toe in designer clothing emblazoned with logos was a sign of wealth and success. Now, people are using scalpels to slice logos off. Online, bloggers are posting tutorials on how to remove the thread stitched into shirts and hats without leaving an unsightly outline or picking off the logo on […]
NEWS November 12, 2016 Advanced Personal Brand Building Checklist
The Internet has made personal branding a huge deal: Nowadays everyone can become a micro-celebrity. However, if you care about your professional footprint, personal brand search results and overall image – personal branding is actually a long, continuous process. Below is a checklist of what needs to be done in order to get your personal […]
NEWS November 2, 2016 20 Killer Brand Strategies On Pinterest
Pinterest is becoming a popular way for small businesses to promote their brands and get their names out there. But using Pinterest to successfully market your business by drumming up interest in repining your content isn’t as easy as it looks. There is more to it than simply having a good product. Take some advice […]
ELECTRONICS August 11, 2016 Micromax Launches Air Conditioners, Aims to Be Leading Consumer Electronics Brand
HIGHLIGHTS A range of four ACs has been launched by Micromax. The price bracket of the ACs is Rs. 20,000 to Rs. 30,000. Micromax expects to clock a growth of about 30% this year. After televisions, tech firm Micromax is now foraying into the air-conditioner category and expects the consumer durables vertical to contribute 20 […]
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