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ELECTRONICS 
May 28, 2019 Initiative retains Sony Electronics media duties worth Rs 200 crore
Initiative has retained media duties for Sony Electronics. The size of the account is estimated to be around Rs 200 crore. Industry sources confirmed to exchange4media that following a multi-agency pitch, Initiative retained the integrated media mandate of Sony Electronics India. exchange4media reached out to Initiative and Sony for an official confirmation but did not […]
