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August 31, 2017 ‘Perfect’ mannequins can sour shoppers on clothing being marketed: UBC study
If you find yourself window-shopping and feeling like there’s nothing good, check the mannequin. A recently published University of B.C. study found that mannequins’ long legs, tiny waists and perky chests can cause some shoppers, particularly those with low self-esteem, to be turned off from the item of clothing the mannequin is marketing. “When that […]
