Building Long Term Customer Loyalty in Disposable Times

    Building relationships takes time but growing and maintaining them long term takes perseverance, energy and purpose. Jack Trout, Ad Exec and Author of  Big Brands, Big Trouble says, “Marketing battles take place in the mind of a consumer or prospect. That’s where you win or lose.” We live in seriously disposable times. People outgrow their use […]

    Term plan’s sum assured must be at least 10 times annual income

    iStockPhoto What are the main things to check when selecting a life insurance policy? I am 31 years old and married. —Rajneesh Sharma The two most important factors to consider in a life insurance policy are the insurer’s claim settlement track record and the sum assured paid on death. Insurers who haves claim settlement ratios […]