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    A Small Business Owner’s Guide to Using Colors in Marketing

    It’s easy to look at color as a small detail or nuance in the grand scheme of marketing. After all, color is simply meant to compliment or highlight certain elements, right? Well, not exactly. Color psychology actually has a huge impact on how people perceive your brand. If you aren’t respecting this fact, then you’re […]

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    10 Tips for Better Break Room Etiquette at Your Small Business

    Giving your workers a space to relax, enjoy a cup of coffee or a quick lunch can really improve employee satisfaction and morale. But if your break room is full of disusting food, dirty dishes and inconsiderate co-workers, then no one will even want to spend time there. For that reason, it’s important that you […]

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    What is Udemy And How Can I Use It For Business?

    Type “Online marketing courses” in a browser, and you will get 29+ million results with every option imaginable. And one of the search results undoubtedly will be Udemy, an online learning platform. What is Udemy? Udemy has a library of over 40,000 courses, 20k instructors, and 12 million students in 190 countries around the world, […]

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    Save Your Business Some Money with These Browser Plug-ins

    Driven by the pursuit of a great deal, you’ve downloaded bar code scanning apps on your phone and clipped coupons from your local newspaper. But even you — a savvy deal seeker — may not know that your computer can replace both of those money-saving activities. Browser extensions are plug-ins you can download on web […]

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    UPS Holiday Shipping Deadlines for 2016 Approaching Quickly

    Christmas is a hectic time for everyone. It’s frantic for your business, it’s frantic for your customers. But if you plan it properly, Christmas can also be the smoothest and most rewarding time of the year. One thing you can have under your control is shipping. All you need to do is keep all the […]

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    10 Signs Your Business May Need Custom Software

    While many small businesses can make use of out of the box software, there are times when a more customized solution — either as a modification of existing software or something completely new — becomes necessary. But what criteria determine when a customized solution, versus out of the box, is the right choice? When do you need […]

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    Adobe Voice: Use Your iPad to Make Presentations Using Your Own Voice

    When people think of Adobe, they probably instantly think of the Acrobat Reader we use to view PDFs, or perhaps the popular Photoshop graphics software. But Adobe has a large suite of products and online platforms, especially for those who create.   And now Adobe has released something for the creator in all entrepreneurs — a […]

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    Sneak Peek at WordPress 4.0

    WordPress 4.0 is slated to be released August 27, 2014. A beta version of this new release of the popular content management system is available for testing. We took it for a spin recently to find out what differences you might encounter as you make the transition to WordPress 4.0 from WordPress 3.9 later this month. […]

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    Twoople for Business: Customer Service Chat at Your Branded URL

    If you were late to the Twitter game, you might recall the disappointment you felt when you found out @yourbusinessname was already taken. Maybe you settled for @yourname_yourcity, or some other complex handle. Staking claim to your name is much easier on a new site, such as Twoople, the communications tool launched in May of 2014. What Do […]

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    Samsung SMART Signage TV: Digital Signs and TV for Small Businesses

    Usefulness Functionality Price Summary A turnkey solution giving you the ability to offer either business TV programming or digital signs (or both on a split screen) to your patrons, on a 40-inch or 48-inch Samsung business TV. With 200 templates, do-it-yourselfers on a small business budget can create and change digital signs quickly at no […]

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    Added Value Makes Dasheroo a Different Kind of Business Dashboard

    Usefulness Functionality Price Summary Though still in it’s beta stage, Dasheroo offers unique value above and beyond more traditional business dashboard solutions. Factor in the fact that it’s free (freemium pricing is in the future) and Dasheroo may just become the most useful small business tool ever. One of the most critical tasks of any […]