Archives
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November 12, 2016 37 What Were They Thinking Moments in Marketing
0My first thought while reading this book: “Uh-oh, I’ve done that. And that. And that. Oh – and I still do that. Oops!” It’s hard not to take personally the lessons learned in “37 What Were They Thinking Moments in Marketing,” by marketer Olalah Njenga. Njenga sent me this book, offering 37 anecdotes of marketing […]
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ALL DEALS 
November 5, 2016 Email Marketing STILL Not Dead, New Podcast Claims
“Email marketing is dead.” If you’ve been involved in the world of marketing over the last few years, you’ve likely heard that declaration more than once. But a new podcast wants to bring a new perspective to that discussion about email marketing. Email Marketing’s Grave is a new podcast from the team at marketing solutions […]
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ALL DEALS 
October 31, 2016 Coal Creative: What’s the Benefit of Marketing Online Services Locally?
The Web, aside from its ability to shrink the world, can also transform a small business into a global entity. This is especially true when the company offers online services. Think about it: To get your offering, your target client need only access the Internet via a desktop computer or mobile device. Geographical proximity, or lack […]
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COUPONS 
October 25, 2016 5 Trends in Coupon Marketing for 2013
The first time I heard about Groupon was from a small business owner — Surfy Rahman, co-owner of Indique Heights in Washington DC. in 2009. He mentioned it as a user and not as a business owner. Since then the coupon offers or Group-buying space has evolved a lot. The companies in this space that […]
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COUPONS 
October 25, 2016 4 Things to Remember When Marketing With Online or Paper Coupons
Consumers love getting deals, as every retailer knows. No wonder, then, that both digital and paper coupons are wildly popular. What do you need to know to use coupons effectively? A survey by Valassis has some answers. While the death of print coupons was widely predicted a few years ago as digital coupons became more […]
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COUPONS 
October 18, 2016 5 Trends in Coupon Marketing for 2013
0The first time I heard about Groupon was from a small business owner — Surfy Rahman, co-owner of Indique Heights in Washington DC. in 2009. He mentioned it as a user and not as a business owner. Since then the coupon offers or Group-buying space has evolved a lot. The companies in this space that […]
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COUPONS 
October 18, 2016 4 Things to Remember When Marketing With Online or Paper Coupons
Consumers love getting deals, as every retailer knows. No wonder, then, that both digital and paper coupons are wildly popular. What do you need to know to use coupons effectively? A survey by Valassis has some answers. While the death of print coupons was widely predicted a few years ago as digital coupons became more […]
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COMPUTERS 
June 9, 2016 Apple customers centered In First acknowledged Mac Ransomware marketing campaign
An Apple consultant stated the agency had taken steps over the weekend to save you attacks with the aid of revoking a digital certificates from a valid Apple developer that enabled the rogue software program to put in on Macs. BOSTON: Apple Inc clients had been targeted by means of hackers over the weekend in […]
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ALL DEALS 
March 9, 2016 Ola appoints Raghuvesh Sarup as chief marketing officer
One of the so-called unicorn start-ups in India, Ola has closed over $1.3 billion of external funding so far. Photo: Hemant Mishra/Mint Bengaluru: Taxi-hailing service Ola, owned by ANI Technologies Pvt. Ltd, has appointed Raghuvesh Sarup as chief marketing officer (CMO) to strengthen its core leadership team as the company prepares to expand its lead […]
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ALL DEALS 
March 4, 2016 Urban Ladder appoints Sanjay Gupta chief marketing officer
Founded in 2012, Urban Ladder is one of the early movers in the online furniture segment. Photo: Hemant Mishra/Mint Bengaluru: Online furniture store Urban Ladder Home Décor Solutions Pvt. Ltd on Tuesday named former Marico Ltd executive Sanjay Gupta as its chief marketing officer. Gupta will lead marketing, branding and content among others at Urban […]
