If you look carefully at the fine print on a Procter & Gamble product coupon, you’ll see it includes this address: 2150 Sunnybrook Drive, Cincinnati OH, 45237.
The address is a warehouse off Reading Road in Amberley Village. In the building, P&G processed coupons for its portfolio of brands (including Bounty, Charmin, Crest, Dawn, Downy, Febreze, Gain, Gillette, Head & Shoulders, Olay, Oral-B, Pamper, Pantene, Tide and Vicks) from a warehouse off Reading Road in Amberley Village.
Well, it did until this week. P&G has outsourced its coupon settlement arm to a company based in Winston-Salem, North Carolina. Financial terms of the deal with Inmar were not disclosed in a Tuesday announcement.
“As part of this agreement, P&G’s coupon processing team has joined Inmar” and will shift to Inmar’s Cincinnati area office, Inmar officials said in a news release. In 2015, Inmar acquired Miami Township-based Scanner Applications. The deal added trade promotion management and tracking services to Inmar’s portfolio.
“We are honored that P&G has entrusted its coupon settlement and fraud prevention management to Inmar. P&G has long been recognized as a pioneering leader in consumer promotion and we will continue their tradition of excellence,” Inmar chairman and CEO David Mounts said in the release. “We are especially pleased to have the coupon processing leadership and associates from P&G join the Inmar team; their contribution will be important as we continue to grow.
Inmar was founded in 1980 by the son of an RJ Reynolds Tobacco Co. executive and other former IBM worker. At the time, the coupon industry involved weighing coupons by the pound. The founders of what became Inmar wanted to apply technology to the practice of coupon settlement.
Today, Inmar’s offerings include digital and paper coupon and rebate processing and settlement, digital coupon distribution, promotion analytics, and shopper behavior research.
In 2015, Inmar administered 2.5 billion consumer and trade promotion transactions and served more than 900 manufacturers and 195 retailers.
Inmar is owned by Boston-based Abry Partners, a private equity investment firm focused solely on media, communications and information services investments.