Initiative retains Sony Electronics media duties worth Rs 200 crore

    Initiative has retained media duties for Sony Electronics. The size of the account is estimated to be around Rs 200 crore. Industry sources confirmed to exchange4media that following a multi-agency pitch, Initiative retained the integrated media mandate of Sony Electronics India. exchange4media reached out to Initiative and Sony for an official confirmation but did not […]

    Sony Unveils Smartwatches with Voice Command, Android Functionality

    Sony is offering two new smartwatches. The SmartWatch 3 is the company’s first wearable device using the Android Wear operating system. The company says it’s working in close collaboration with Google to develop this latest generation smartwatch. SmartWatch 3 will sync with any smartphone that’s running Android 4.3 or later. Sony says that the smartwatch […]

    EU Fines Sony, Panasonic, and Sanyo Over Battery Cartel

    The European Union’s anti-trust watchdog has fined Sony, Panasonic and Sanyo for price fixing in the market for batteries used in laptops and mobile phones. The European Commission, which polices competition issues in the EU, fined the three a total of EUR 166 million ($176 million or roughly Rs. 1,190 crores) for breaking antitrust rules […]

    Sony Launches Premium KD-65Z9D 4K HDR TV at Rs. 5,04,900

    HIGHLIGHTS The Sony KD-65Z9D TV features 4K and HDR capability The TV is priced at Rs. 5,04,900 The TV features improved processing technology Sony has launched the new KD-65Z9D 4K HDR TV in India, with a price tag of Rs. 5,04,900. The high-end LED television set features a 4K screen and high dynamic range compatibility, […]

    Sony to Reportedly Launch PlayStation-Inspired Mobile Games in 2018

    Sony plans to release five or more smartphone games around late March 2018, the Nikkei business daily said on Thursday. Sony Interactive Entertainment, Sony’s video game development arm, is looking to develop smartphone games based on popular PlayStation titles, which will target Japan and other parts of Asia, the Nikkei added. The game titles are […]

    Sony movements ps commercial enterprise to Silicon Valley

    Sony introduced Tuesday it’s miles moving its playstation business to Silicon Valley and consolidating itssport console services under one roof. the japanese entertainment and client electronics massive said that as of April, its ps hardware, software program and on-line companies may be unified in a brand new organisation called Sony Interactiveentertainment. The freshly formed business […]