Kinetic Worldwide executes campaign for Tata CLiQ Electronics

    OOH agency Kinetic Worldwide has executed a campaign for Tata CLiQ Electronics. “Understanding the need to increase awareness of the brand with the objective to strengthen its connect in the market, Kinetic smartly used its OOH expertise and adopted a simple communication approach that created a distinguished visibility for the brand,” the company said in […]

  • NEWS
    A Startup Guide to Developing a Digital Marketing Campaign (Infographic)

    Having a strong online presence has become a necessity for businesses of all sizes. Statistics show that more than half of consumers turn to the internet for information before making purchases: Data reveals 67 percent of consumers are influenced by online reviews (Moz) 54 percent of online buyers read online reviews before purchase. (Marketing Tech […]

    What To Do When Your SEO Campaign Fails

    It can be very disappointing when your SEO campaign fails. You spend time researching your area, your topic, drafted your content and then wrote this incredible piece. You even worked outreach, with emails being sent to the right people, pitches sent, tweets, all of it. And then, nothing happened. You didn’t get any shares, no […]

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    Red Dead Redemption 2 Trailer Hints at Possible Campaign Plot

    Hot on the heels of Nintendo lifting the lid on the Nintendo Switch, Rockstar Games revealed Red Dead Redemption 2 via a new trailer. Though information is scarce, it did deliver a few details on what to expect. Although the trailer showed off the Wild West in all its enchanting beauty, it also set the […]

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    USA to issue a stamp to honour Diwali festival after seven-year-long campaign by Indian-Americans

    Image credit: Eduardo Munoz/Reuters The United States of America will unveil a commemorative Diwali stamp on October 5, the result of a seven-year-long campaign by Indian-Americans and influential American lawmakers to have a stamp that pays tribute to the festival, Congresswoman Carolyn Maloney announced in New York on Wednesday. The stamp, which will be issued by […]

    Pokemon Go a Campaign Weapon for Presidential Candidates

    The global phenomenon Pokemon Go has made its way onto the US presidential campaign trail with the staff of both major candidates appealing to users of the smartphone game to catch voters. The viral game uses smartphone satellite location, graphics and camera capabilities to overlay cartoon monsters on real-world settings, challenging players to capture and […]