Archives
COUPONS 
February 10, 2017 Pharma’s copay coupons, a key marketing tool, face new limits in California
A California State assemblymember introduced legislation to ban copay coupons when an inexpensive generic would suffice. ShareFacebookTwitterLinkedInEmailPrint As pharma scrambles to defend its pricing practices around the country, a California legislator has set his sights on the industry’s copay coupons, which cut patients’ out-of-pocket costs in order to promote branded meds—particularly those facing cheap alternatives. […]
COUPONS February 10, 2017 Pharma’s copay coupons, a key marketing tool, face new limits in California
A California State assemblymember introduced legislation to ban copay coupons when an inexpensive generic would suffice. ShareFacebookTwitterLinkedInEmailPrint As pharma scrambles to defend its pricing practices around the country, a California legislator has set his sights on the industry’s copay coupons, which cut patients’ out-of-pocket costs in order to promote branded meds—particularly those facing cheap alternatives. […]
