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0My first thought while reading this book: “Uh-oh, I’ve done that.  And that.  And that.  Oh – and I still do that.  Oops!” It’s hard not to take personally the lessons learned in “37 What Were They Thinking Moments in Marketing,” by marketer Olalah Njenga. Njenga sent me this book, offering 37 anecdotes of marketing […]