Black Friday TV Deals: What Best Buy, Walmart, Target and Costco Have Published, Plus Price-Match and Return Rules

Short answer: Black Friday TV deals at Best Buy start Nov. 19 and run for 10 days, Walmart’s Black Friday Deals run Nov. 23–29, and Costco’s holiday savings page lists four TV lines, most valid Nov. 27–30. Target’s early Black Friday window has ended, and we could not load its Black Friday ad. Only Costco has published specific TV models and prices on the pages we could read, so that is the only place on this page with model-level prices.

This is a retailer-ad page. It lists what each store has published about its own dates, prices, price matching and returns. It does not review, rank or recommend any TV. Where a store has not published something, we say so and leave the gap open. See how we check offers and our editorial policy. For the wider calendar, see the Black Friday deals guide.

Offers at a glance

Offer Code needed? Status Expiration Source
Best Buy DoorBOOsters None published needs_review Began Oct. 30; end date not stated Best Buy calendar
Best Buy Early Black Friday Deals and Doorbusters, new deals each Friday None published merchant_direct Began Nov. 6; Doorbusters end Nov. 8 at 11:59 p.m. CT Best Buy calendar
Best Buy Black Friday Doorbusters and Deals None published merchant_direct Begins Nov. 19 for 10 days; no end date printed Best Buy calendar
Best Buy Cyber Week Deals None published merchant_direct Dec. 1–6 Best Buy calendar
Best Buy double rewards for My Best Buy Plus and Total members None published merchant_direct Nov. 19–Dec. 6 Best Buy calendar
Best Buy Holiday Price Match Guarantee (Best Buy’s own price drops) No merchant_direct Purchases Oct. 30–Dec. 31, matched through Jan. 15, 2027 Best Buy price match page
Best Buy TV banners: “TVs as low as $69.99 after savings,” “RGB LED TVs as low as $899.99 after savings,” “Save up to 50%” on select models None published merchant-listed · last seen active Not stated; not labeled as Black Friday prices Best Buy TV deals page
Walmart Early Black Friday Deals None published merchant_direct Nov. 12–15 Walmart release
Walmart Black Friday Deals None published merchant_direct Nov. 23–29; stores from 6 a.m. local time Nov. 27 Walmart release
Walmart Cyber Monday Deals None published merchant_direct Nov. 30–Dec. 2 Walmart release
Target Early Black Friday deals None published expired Ended Nov. 7 Target holiday release
Target Deal of the Day (not TV-specific) None published merchant_direct Nov. 1–Dec. 24 Target holiday release
Costco Sony BRAVIA 6 Series 4K UHD OLED, 55″ and 65″, $999.99–$1,199.99, online only, limit 10 each None published merchant_direct Nov. 16–30 Costco page
Costco TCL Q77L Series 4K UHD QLED, 50″, 55″ and 65″, $259.99–$379.99, warehouse and online, limit 10 each None published merchant_direct Nov. 27–30 Costco page
Costco TCL 65″ QM6K Pro Series 4K UHD QD-Mini LED, $499.99, warehouse and online, limit 10 None published merchant_direct Nov. 27–30 Costco page
Costco Hisense 100″ QD7 Series 4K Hi-QLED, $999.99, warehouse and online, limit 5 None published merchant_direct Nov. 27–30 Costco page

Black Friday TV deals: Best Buy dates and rules

Best Buy’s calendar names five stages: DoorBOOsters from Oct. 30, Early Black Friday Deals and Doorbusters from Nov. 6, then “10 days of Black Friday doorbusters and deals” from Nov. 19, Cyber Week Deals Dec. 1–6, and a Last-Minute Savings event Dec. 18–24. Stores close on Thanksgiving Day. See our Best Buy discount explainer for the store’s programs.

Best Buy has not published a Black Friday TV ad with models and prices on the pages we could read. Its TV deals page shows a long model list without per-model prices in the text we could load, plus general banners that carry no event label and no end date.

Price match

  • Holiday Price Match Guarantee: purchases made between Oct. 30 and Dec. 31 “can be price matched through Jan. 15, 2027.” This covers Best Buy’s own prices only. Marketplace products are excluded.
  • Standard competitor match: competitor sales from the Thursday before Thanksgiving through the Monday after Thanksgiving are excluded, along with items “denoted as Black Friday pricing.” With Thanksgiving on Nov. 26, that span is Nov. 19–30, which covers Best Buy’s whole Black Friday event.

Returns

The standard window is 15 days for most products, or 60 days for My Best Buy Plus and Total members. Most purchases made Oct. 30–Dec. 31 can be returned through Jan. 15, 2027. Plus and Total member purchases made Oct. 30–Dec. 3 run through Jan. 31, 2027, and member purchases on or after Dec. 4 get 60 days. TVs over 50 inches cannot be returned by shipping, so plan on a store return.

Walmart Black Friday TV deals

Walmart’s release confirms three events and start times. Early Black Friday Deals open at 12:01 a.m. ET on Nov. 12 online and 6 a.m. local time that day in stores. Black Friday Deals open at 12:01 a.m. ET on Nov. 23 online and at 6 a.m. local time on Nov. 27 in stores. Cyber Monday Deals open at 12:01 a.m. ET on Nov. 30 and run through Dec. 2. Walmart+ members get select online-only deals for the first 24 hours of the first two events, while supplies last.

The release names no TV models or prices, so we list none here.

Price match and returns

Walmart stores match the identical item advertised on Walmart.com, but the policy excludes Walmart.com prices during special events, naming Black Friday and Cyber Monday deals. Competitor prices are excluded, and Walmart.com itself offers no price matching. The store manager on duty makes the final call.

Walmart’s return policy gives most consumer electronics 30 days. A separate line says most items bought Oct. 1–Dec. 31 are returnable until Jan. 31. The page does not say whether that extension covers TVs, so confirm before relying on it.

Target: what is published

Target’s holiday release gives Early Black Friday deals Nov. 5–7, now expired, and a new Deal of the Day every day Nov. 1–Dec. 24. Neither item names a TV. The release gives no date for Black Friday itself, and Target’s Black Friday page was not readable by our tools. Background on Target’s programs is in our Target Circle explainer.

Target’s price match page describes matching Target’s own prices: a lower Target.com price on an in-store purchase, or an in-store Target price on a Target.com purchase. Requests can be made at purchase or within 14 days. Clearance and closeout items are excluded, and the page names no competitors. Electronics and entertainment have a 30-day return window. Target adds an extended window for purchases Nov. 1–Dec. 24, but the page we read does not print the final return date.

Costco Black Friday TV deals

Costco’s page headlines savings valid Nov. 27–30, and its footer says valid dates vary by item. The Sony line shows Nov. 16–30, so it starts earlier than the headline dates. Each of the four TV lines says an “Allstate 3-Year Protection Plan Bundle” is “included for 5 years of total coverage.” Costco shows final prices on these lines, not dollars off.

Pricing shown is warehouse pricing and may vary by location and online, and online prices may be higher. Costco is closed Nov. 26. Item limits are per household. See our Costco savings explainer.

Smart, 55 inch, Sony and TCL: what the listings show

  • Smart TVs: all four Costco lines are named as smart TVs. No other retailer here has published a priced smart TV line for its Black Friday event on pages we could read.
  • 55 inch: Costco lists 55″ sizes in the Sony BRAVIA 6 and TCL Q77L lines. It gives a price range across sizes and does not say which size costs which, so we cannot state a 55-inch price.
  • Sony: the BRAVIA 6 line at Costco is the only priced Sony item we found, and it is online only.
  • TCL: Costco lists the Q77L and the 65″ QM6K Pro. Best Buy’s TV page lists TCL models, without per-model prices in the text we could load.

Black Friday air fryer deals

None of the press releases or Black Friday ad pages we read lists an air fryer price. Costco’s page has small appliance offers, such as the Ninja Luxe AutoBarista Pro espresso machine at $659.99 after $160 off, online only, valid Nov. 27–30, but no air fryer. Best Buy has an air fryer listing page headed with Black Friday wording, but it gives no event dates and its prices are not tied to an ad, so we do not list them.

Our math

Cost per diagonal inch (Costco list prices). The 65″ TCL QM6K Pro: $499.99 ÷ 65 = about $7.69 per inch. The 100″ Hisense QD7: $999.99 ÷ 100 = about $10.00 per inch. This compares screen size to price only. It says nothing about picture or features.

TCL Q77L spread. $379.99 − $259.99 = $120 between the lowest and highest listed price across the 50″, 55″ and 65″ sizes. Check the price for your size.

Best Buy return room. A non-member TV bought Nov. 19 would have a 15-day standard window ending around Dec. 3. The holiday window runs through Jan. 15, 2027, about six weeks longer.

Walmart return room. A TV bought Nov. 23 with a 30-day window would close around Dec. 23. Plan on that date unless Walmart confirms that the Jan. 31 extension covers your item.

How to save without a coupon

  1. Use your retailer’s own price drop rule. Best Buy’s holiday match and Target’s 14-day match both cover the store’s own later or lower prices, within the limits above.
  2. Do not count on competitor matching during the event. Best Buy excludes competitor sales across the Nov. 19–30 span, and Walmart does not match competitor prices.
  3. Check the warehouse price at Costco. Costco says online pricing may be higher.
  4. Keep the receipt. Target requires a receipt or packing slip for price adjustments after purchase.
  5. Be skeptical of TV coupon codes. None of these retailers published a TV code on the pages we read. Our guide to fake coupon site red flags explains what to watch for, and our deal days calendar shows the rest of the year’s events.

What we could not verify

  • Target Black Friday ad: the Black Friday page did not allow our tools to read it, so we have no Target TV prices or Black Friday dates.
  • Target’s extended return end date: one help page gives the purchase window without the final return date. Another help page still shows the prior season’s dates.
  • Costco return rules: Costco’s return policy pages were blocked to our tools or did not load, so we state no return window for TVs.
  • Other Costco gaps: we found no published price match rule, the page does not map sizes to prices, and its Black Friday TVs page loaded without a product listing.
  • Best Buy Cyber Sunday and Monday dates: the calendar names the event and gives Dec. 1–6 for Cyber Week, but no separate dates for the Sunday and Monday.
  • Best Buy Black Friday end date: Best Buy says 10 days from Nov. 19. By our count that reaches Nov. 28, but no end date is printed.
  • Walmart TV prices: the release has none. Its Black Friday page showed one TV labeled only “Deal,” with a shipping estimate from weeks earlier, so we did not treat it as a Black Friday price.
  • Sam’s Club: the Black Friday and Instant Savings pages we loaded showed no Black Friday dates and no TV prices, and its Instant Savings help page was blocked. See our Sam’s Club explainer for how membership savings work.

FAQ

When do Black Friday TV deals start at Best Buy?

Best Buy’s Black Friday Doorbusters and Deals start Nov. 19 and run 10 days. Its Early Black Friday Deals begin Nov. 6, with new deals each Friday.

Will Walmart match a Black Friday price?

Walmart’s policy excludes Walmart.com prices during special events, including Black Friday and Cyber Monday deals, and excludes competitor prices.

Does Best Buy match competitors on Black Friday?

Competitor sales from the Thursday before Thanksgiving through the Monday after Thanksgiving are excluded. The holiday guarantee covers Best Buy’s own prices only.

Is there a promo code for these TV deals?

We found none published by these retailers for these offers.

Offer provenance

Best Buy offers come from the Best Buy holiday calendar, Black Friday page, TV deals page, price match page, holiday FAQ and return policy. Walmart offers come from its holiday events release, corporate policies and return policy. Target offers come from its holiday release, price match article, return policy article and return exceptions article. Costco offers come from its Holiday Savings page. Sam’s Club was checked on its Instant Savings page. No coupon site or deal blog was used as proof.

Affiliate disclosure: CheezyDeals has no affiliate relationship with Best Buy, Walmart, Target, Costco or Sam’s Club, and we earn nothing from the links on this page. See our affiliate disclosure.

Best Buy, Walmart, Target, Costco, Sam’s Club, Sony, TCL, Hisense, Ninja and other names are the property of their owners. CheezyDeals is not affiliated with, endorsed by, or sponsored by them.

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