Discovery Italia will strengthens its free to air offer by adding its ninth free-to-air channel in its portfolio: HGTV – Home & Garden TV on February 2.
HGTV – Home & Garden TV will replace Motor Trend on the country’s DTT network.
Alessandro Araimo, CEO of Discovery Italia: “Our portfolio continues to grow as well as our aspiration in telling the Italian public about their passions, in all of the its forms. HGTV Home & Garden TV will strengthen a portfolio that
already meets the tastes of all targets, spanning all the genres with an innovative drive, in content and language,
“A positioning rewarded not only by the public but also by investors, more and more numerous in choosing the Discovery world as a privileged media to convey its own messages. The launch of HGTV Home & Garden TV, the ninth free-to-air channel of the portfolio, reaches the pinnacle of a successful 2019, perfect synthesis of our ambition to constantly improve ourselves.”
HGTV Home & Garden TV, already a landmark in some countries of the world where Discovery is present, will focus on the
world of home, from buying and selling to second homes, from the furniture to the renovations: a real journey into what it is today. one of the great passions of the Italian public.
Channel streaming and on demand content will be available from right away on Dplay. Meanwhile, Discovery gas alsonadded Home & Garden TV on the Dutch version of Dplay.