Unveiling the products for the Onam festival, Sanjiv Agarwal, sales head, said the company is expecting to touch a turnover of 22,000 crore this year (January to December). “The first six months have been really good. Post GSTintroduction, sales have picked up and it is as much as that seen during Diwali festival period,” he said. The company enjoys an average market share of 30% in consumer durables in the country, he added.
In Kerala, the company is targeting a sales of Rs 550 crore during the Onam season. This is 20% higher than the same period in the previous year. For the whole year the company is expecting a total sales of Rs 1200 crore in the state. Kerala accounts for 5% of its national sales.
“All the products of the company have been well researched and are made for the Indian market. Better technology differentiates these products from others. Though it may the priced higher, our new range of appliances will consume less power and thus will be value for money in the long term,” Agarwal said.