• ELECTRONICS
    Augmented Reality Mapping Out Tech’s Next Mind-Bending Trip

    Virtual reality is a trip, but an even wilder ride could be around the corner as mind-bending startups and technology trendsetters try to emblazon the world with interactive holograms that enlighten, entertain and empower us. The concept, known as augmented reality, looks like something out of a science-fiction movie. Think Tony Stark, the comic-book character […]

  • NEWS
    Samsung Is Bringing Virtual Reality Tech to Roller Coasters

    Samsung, one of the frontrunners in the nascent virtual reality space, wants to blend the best of the real world and the virtual world into one. The South Korean technology conglomerate has teamed up with Six Flags Entertainment to launch nine roller coasters powered by Gear VR headsets in North America. As part of the […]

  • COMPUTERS
    Augmented Reality Mapping Out Tech’s Next Mind-Bending Trip

    Virtual reality is a trip, but an even wilder ride could be around the corner as mind-bending startups and technology trendsetters try to emblazon the world with interactive holograms that enlighten, entertain and empower us. The concept, known as augmented reality, looks like something out of a science-fiction movie. Think Tony Stark, the comic-book character […]

  • ELECTRONICS
    Low-Cost VR Headsets Will Boost Virtual Reality in India

    Once the virtual reality (VR) phenomenon explodes, India, with its huge smartphone base, will be a key market – but VR players will have to come up with low-cost options to entice the country’s “digital” consumers. According to experts, head-mounted devices (HMDs) that create an immersive virtual world for users is the future after the […]

  • ALL DEALS
    The Creepy, Inescapable Advertisements That Could Define Virtual Reality

    When cookie giant Oreo wanted to promote its latest flavors, its marketing heads decided to spice up its traditional TV ads with something not just new, but otherworldly: A virtual-reality-style fly-through of a whimsical, violet-skied fantasyland, where cream filling flows like a river and cookie pieces rocket past the viewer’s head. The 360-degree “Wonder Vault” […]

  • ELECTRONICS
    A Beginner’s Guide to Finally Buying a Virtual Reality Headset

    It’s finally happening: After years of promises about virtual reality for the everyday person, this year will actually bring shoppers a variety of options. In truth, there are probably a lot of people who have no interest in these headsets – which is totally understandable with a new technology. But if you are interested in […]

  • NEWS
    Virtual Reality Girds for Test in Marketplace

    A middle-aged white man sees himself as a young black woman being taunted by a racist. An Israeli grandmother glimpses herself as a Palestinian teen. A star athlete experiences what life would be like in a wheelchair. These are not plots of dystopian movies. They are experiences that take place in virtual reality, which technologists […]

  • ELECTRONICS
    Startup ‘Fove’ Makes Virtual Reality Intuitive With Eye-Tracking

    No more fiddling with remote-controller buttons or a mouse. Just look. San Francisco-based startup Fove has developed eye-tracking for virtual reality – that kernel of technology many feel is key for the illusion of becoming immersed in a setting. Glance, and a video-game character talks back. Or use a death stare to shoot down virtual […]

  • ELECTRONICS
    How to Experience Virtual Reality Without an Expensive Headset

    Hollywood studios, news outlets and consumer brands are all dabbling with virtual reality. Many everyday folks will soon join them using 360-degree cameras coming soon from Samsung and LG. But headsets to view VR video can cost more than $1,000 once you include a high-end personal computer with fast-enough graphics. And while smartphone makers are […]

  • ALL DEALS
    Augmented reality start-up Blippar raises $54 million

    Blippar has 300 employees in 14 offices worldwide, with 30 of them in its New Delhi, Mumbai and Bengaluru offices. Bengaluru: Blippar Inc., a company that makes augmented reality technology for brands as well as for consumers, said on Wednesday that it has raised $54 million from Khazanah Nasional Berhad, the strategic investment fund of […]

  • ALL DEALS
    Now a reality show on start-ups

    Photo: iStock Hyderabad: A European start-up accelerator is bringing together two modern-day trends—start-ups and reality shows—to launch what could be the world’s first reality show on start-ups. It will be aired online on Spark10.tv, named after the accelerator that’s starting the web-based reality television show launching in April-May. Spark10 is India’s first European accelerator and […]