Standing resource, updated as programs change. “Published” means the merchant states the discount on its own site. Most programs verify through ID.me or SheerID; in-store programs typically accept a military ID, VA card, DD-214 or Veteran ID Card. Eligibility (active duty only vs. veterans vs. spouses and dependents) is set by each merchant and is the detail that most often trips people up.
Military discounts are the oldest and broadest category of standing discount in American retail, and also the most inconsistently applied. Two stores may both advertise “10% military discount” and one will include veterans and spouses while the other means active duty in uniform. This list groups published programs by category and flags eligibility where the merchant defines it. Where we have a full page on a program, it’s linked.
How verification works
ID.me is the most common gateway for online military discounts; it verifies service status once and is reused across merchants. SheerID is the alternative for some brands. In store, a physical ID is the norm. Programs typically define eligibility as one of: active duty; active duty + veterans; active duty + veterans + spouses/dependents. Assume the narrowest until you read the merchant’s definition.
Home improvement and auto
| Merchant | Military discount | Eligibility | Notes |
|---|---|---|---|
| Home Depot | 10% off eligible purchases, online and in store, with an annual cap | Active, veterans, reservists, spouses | Enroll once via Home Depot account + verification. Details |
| Lowe’s | 10% off eligible purchases, online and in store | Active, veterans, spouses | MyLowe’s account + verification. How the Lowe’s military discount works |
| Tractor Supply | Military discount on select days/events; standing Neighbor’s Club perks | Varies by event | Details |
| AutoZone, O’Reilly, Advance Auto | Standing military discounts (typically 10%) in store with ID | Varies; ask | Exclusions on sale items and some parts |
| Jiffy Lube, Firestone, Valvoline (see how Valvoline’s military discount and store coupons work) | Franchise-level military discounts at many locations | Local | Not guaranteed nationally |
Apparel and outdoor
| Merchant | Military discount | Eligibility |
|---|---|---|
| Under Armour | 20% off (also first responders and teachers) | Active, veterans, spouses via verification. Details |
| Nike | 10% off via verification | Active, veterans, dependents |
| Columbia, Carhartt, YETI, Oakley, 5.11, Vineyard Vines | Published military discounts (10–20%) via ID.me/SheerID | Varies by brand |
| Academy Sports | Military discount events and standing policy | See Academy page |
| Boot Barn | 10% off full-priced styles for military and first responders, confirmed through ID.me in the cart; exclusions apply | See how the Boot Barn military discount and B.Rewarded work |
| Fanatics | 15% off for military, veterans and first responders | Confirmed through ID.me at checkout; see how the Fanatics military discount and FanCash work |
| Dunham’s Sports | Military program mentioned, but terms are not published online | Ask at the register with ID; see our Dunham’s Sports guide |
| REI, Bass Pro/Cabela’s | Periodic military discount events rather than standing percentages | Event-specific |
Travel
| Merchant | Military offer | Notes |
|---|---|---|
| American Airlines | Baggage and boarding benefits; no general fare discount | What’s real |
| Delta, United, Southwest | Baggage benefits and specific military fares/policies | See each carrier’s military page; Delta; Southwest fare rules and Companion Pass |
| Amtrak | 10% off most fares for active military and veterans (and family in some cases) | Details |
| Hotels (Hilton, Marriott, IHG, Hyatt, Wyndham, Choice) | Government/military rate on many properties | Rate visibility varies; ID at check-in |
| Car rental (Hertz, Avis, Budget, Enterprise) | Military discount codes and waived young-driver fees on government orders | Check each company’s military page |
| Theme parks (Disney, Universal, SeaWorld, Six Flags) | Military ticket programs (Disney Armed Forces Salute tickets, SeaWorld Waves of Honor, etc.) | Program-specific; often base-ticket-office purchase |
| Great Wolf Lodge | Howlin’ Heroes rate: up to 40% off the room rate with code GWLHEROES; eligibility checked through ID.me | Great Wolf codes and fee rules |
| Kalahari Resorts | Kalahari Heroes: 10% off the Best Available Rate with code HEROES for active, veteran and retired military and first responders; valid ID at check-in | Kalahari codes, resort fees and waterpark passes |
| SeatGeek | Military discount for eligible active-duty members and U.S. veterans; amount not published, request it in support chat | How to ask for the SeatGeek discount |
Technology and services
| Merchant | Military offer |
|---|---|
| Apple | Military and veteran pricing store (roughly 10% off) |
| Microsoft, Dell, HP, Lenovo, Samsung | Military stores/programs with member pricing |
| Verizon, AT&T, T-Mobile | Military plan discounts with verification |
| YouTube TV | $15 a month off for 12 months for military members and veterans (also teachers, nurses and first responders) after ID.me verification. See how the YouTube TV ID.me discount and Sunday Ticket plans work |
| Planet Fitness | No standing national military discount. Details |
Restaurants
Standing daily military discounts are franchise decisions at most chains; the national programs are mostly Veterans Day free meals and specials (November 11), which chains announce in the weeks before the holiday. We track which chains have actually announced an offer in our Veterans Day free meals and discounts roundup. Chains with published standing policies include Golden Corral (Military Appreciation Night and Golden Corral Rewards, annually) and various local franchises. Ask — the discount is frequently unadvertised.
Retail and membership
- Costco, Sam’s Club: periodic new-member offers for military (shop card with a new membership). See how Sam’s Club membership deals and member discount programs work.
- Lowe’s and Home Depot are the standout standing programs for households, because of purchase size.
- Michaels, Joann: military discount programs at times; check current status.
- Kohl’s, Target, Walmart: Kohl’s runs periodic military Mondays events; Target and Walmart run Veterans Day promotions rather than standing discounts.
- Belk: a standing 10% service discount for military members, veterans and their families, applied in the cart after ID.me verification. See how the Belk service discount and Belk Rewards+ work.
Finance and insurance
USAA (membership) and Navy Federal (membership) offer military-specific banking and insurance; GEICO and USAA publish military auto-insurance discounts. The Servicemembers Civil Relief Act (SCRA) caps interest on pre-service debts at 6% for active duty — not a discount program, but the largest financial benefit on this list for those it applies to.
How to set up once
- Create an ID.me account and complete military verification. Most online programs route through it.
- Enroll in Home Depot’s and Lowe’s programs through their accounts — these are the highest-dollar standing discounts.
- Carry a physical ID for in-store programs.
- Calendar Veterans Day (Nov 11), Memorial Day and Armed Forces Day (third Saturday in May) for the event-based promotions.
What we could not verify
Franchise participation at restaurants and auto-service chains, current percentages at apparel brands (shown inside verification platforms), and whether periodic membership offers are running today. Linked merchant pages carry the specifics we have checked.
Sources: each merchant’s own military discount page; ID.me and SheerID program directories. See how we verify, our editorial policy and affiliate disclosure (no affiliate relationships with any merchant listed). Companion lists: students · teachers. Know a published program we’re missing? Send it.